Digital Marketing Companies spend huge amount of money in reaching out to their target audience through various online channels including Social Media, Search Engines, Emailers, Ad Networks and other niche platforms. Inbound Marketing is about converting your existing reach to revenue generation. For example, an Average CTR (Click Through Rate) of an online ad is 0.01% but if you create content which is specific to prospect’s needs with good CTA (call-to-action), you can generate 20+% CTR. Learning Inbound Marketing will help you to multiple the returns you are getting from your existing investments in Digital Marketing domain.
Inbound Marketing Training Scope
- Engagement Magnets: Learn how to multiple the returns of your reach building investments by using the right set of pull factors.
- : Case studies, pros & cons, tools, techniques and technology to leverage various channels for audience aggregation through Email, Facebook, Twitter, LinkedIn and Community Platform.
- Online Presence Optimization for Lead Generation: An overview of various approaches to design landing pages & microsites: short, long & mousetrap.
- Lead Nurturing and it’s impact on Sales: Learn the model of lead nurturing through drip email marketing and improve sales efficiency through the same.
Below is the basic difference between difference between traditional marketing and inbound marketing:
- Traditional marketing is company-focused, on the other hand inbound marketing is consumer-focused.
- Traditional marketing intrudes an individual’s life, while inbound marketing helps them resolve a problem.
- Traditional marketing talks at the customer, while inbound marketing is collaborative.
- Traditional marketing can have speedy results, while inbound marketing is a process.
Andro Ferraro 