Thiruvalla is the hub of business activity in Kerala. For the success of your online business, you have to rely on specific tools in order to save time and gain good insights as to what is working. However, the challenge is that dependence on tools keeps you in a silo as far as SEO thinking is concerned. It is good to use the tools, but you should be aware as to what they won’t reveal to you. Seven things they don’t tell you are:

#1: What Should Be Your Goals

You interpret data provided by various tools to set setting goals along with stakeholders/clients. Unfortunately, they do not know that the tools provide data based on sampling, estimation, and historical data. They don’t tell you as to what your goals should actually be for impressions, positioning, traffic, and conversions. You have to determine them based on data provided by tools and that available from the industry.

#2: How Many Leads/Sales You Can Get

When you use different tools to obtain data and try to project outcomes, it can often go wrong because the number of variables involved will be higher. The tools available to us are not intelligent enough to accurately project the performance of your SEO campaign. So, it is best to use the tools in consultation with a reputable digital marketing agency in Kerala.

#3: Guaranteed Performance

Machine learning and AI are making great strides. However, the tools that are available for SEO purposes cannot still offer any guarantees. Simulations and projections are always based on past trends. As such, the 
best SEO company in thiruvalla will use the tools to make predictions, but not performance promises.

#4: What the Future Offers

The tools that are there now depend on the currently applicable search algorithms. Often, data is linked to the last 90 days or a year. This means that data from the present or the recent past are used to draw trends and arrive at conclusions. Ranking factors keep changing. So it is not easy to know the future.

#5: SEO Business Case

SEO-specific tools stop short of providing predicted and even the actual ROI numbers. It is not helpful if an SEO campaign can only provide information on SEO-specific statistics such as rankings, traffic, impressions, and conversions. You have to find ways and means to not only integrate but also tag leads and sales.

#6: What Content Strategy You Must Follow

Content is kind and its need and value cannot be disputed. We have several tools for evaluating content that ranks well on both our sites and those of our competitors. Mentions and links can be mined and you can also find out what Google likes about your pages or topics through the reverse engineering process. However, you can’t get to know what works best for clients through SEO tools.

#7: How to Focus and Pace Your Work

There is enough content on prioritizing SEO work. Some tools can even evaluate sites and recommend update priorities. However, it is not possible to prioritize or automate the process to be followed for SEO campaigns. You can use tools for managing work, gaining insights, and organizing it, but you must trust your expertise and experience and review insights and recommendations and fix priorities.

1. Performance-based: –
The main benefit of having an affiliate program is that it is completely performance based. You will never pay for ads that don’t deliver you profitable sales because your affiliates only make money when they provide quality traffic.
2. Easy to measure: –
Affiliate programs allow you to see certain things like Click-through-rates or views of your site as a result of a customer having viewed an affiliate web page. This is a valuable part of building an efficient affiliate marketing strategy because it allows you to see which affiliates work and which do not.
3. Brand visibility: –
Affiliates can secure high search engine listings or display your ads on their website. This is all free brand exposure.
4. Targeted customers: –
Affiliates choose the ads they wish to place on their websites. They know their audience and will pick the campaigns most suited to their demographic.

In the era of internet, Digital Marketing plays an important role. Digital Marketing is the marketing of products or services using digital technologies, mainly on the internet. As digital platforms are rapidly incorporated into marketing plans and everyday life and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more efficient.

Benefits of Digital Marketing

1. Cost-effective: –
You can simply plan a profitable Online Marketing strategy within your budget by the use of digital marketing that offers an economical technique in comparison to other advertising channels such as TV, radio and more.
2. Save time: –
With traditional marketing, you have to wait for weeks, sometimes even months before the expansions start to turn up. You can see the number of visitors, conversion rates, bounce rates and many more in real time.
3. Brand value: –
Digital marketing gives you a chance to build your brand value by promoting your business on social media platforms.
4. Quicker Publicity: –
Because of the real-time results of digital marketing, you get prompt publicity. If you don’t, you at least immediately know that this particular ad isn’t working for you.

Digital marketing is the trending   technology nowadays. Many businesses are using digital marketing to sell products and services.

A good Digital marketing company will help you to fullfill your business goals. Digital marketing is a cost-effective and fast way to reach out to a targeted users and ensures brand loyalty. Digital platforms and social media platforms are the most commonly used avenues to market products & services.

Nowadays there are many digital marketing companies available in Kerala. You must choose one of the best digital marketing companies to sell your products and promote your business. To know more about that visit   http://www.aklakdigital.com. Some of major criteria to choose the best digital marketing companies are:

• Previous work results
• Portfolio
• Team strength
• Timely delivery of services

Many professionals who started their business as a digital marketing company. Some of the people don’t know what is digital marketing is and they will start their business. This type of company owners would make many fake promises to clients for getting the project. Please make sure that you don’t go to such digital marketing company.

So the first suggestion for you is never to talk with an agency owner or business development managers about your needs unless he/she is an expert in digital marketing. There is a chance for them cheat with fake promises. Make sure that the person who is managing your project is aware of your business, otherwise they can’t execute the best result for you. We must have some basic idea about what is digital marketing and some knowledge about it. many social media for digital marketing campaign such as Facebook, YouTube, LinkedIn, instagram etc. and also check whether the company which you are choosing is having all these your  targeted audience is more in which online platform.

This blog will help you to choose The best digital marketing company. So you should consider all these steps before choosing the best digital marketing company.

aklak digital is  one of the leading SEO Company and Digital Marketing Agency in kerala located at main city Thiruvalla .Our main services are digital marketing,seo,google adwords,social media marketing,facebook ads etc Visit our website and Contact us for your business

Type of company:            Digital marketing agency

Primary business:            SEO,Digital Marketing

Services:              Seo Agecy, Digital Marketing Agency, Social Media Marketing., Web Desiging

Employees:        10

Web address: http://www.aklakdigital.com/

Get Money motivated on the career front and consider these five tips to help maximize your salary potential this year:

Ask for a raise – It’s a pretty good time to ask for a raise. According to the U.S. Department of Labour, the unemployment rate is low and employers are starting to boost salaries to attract workers. See how this can play to your advantage? Check out websites like Glassdoor.com or job postings in your area to find out how much employers are ready to pay you. You can leverage that information when you talk with your boss, while highlighting the experience you bring to the table, to negotiate a raise and boost your earning potential.

Explore new opportunities – Historically, employees believed the quickest way to increase their earning potential was to change jobs. While there are no guarantees your salary will increase, there are several estimates that indicate the possibility. According to one estimate, the average raise an employee receives for leaving is between a 10 percent to 20 percent increase in salary. When it comes to looking for a new job, an immediate boost to salary may not be the only financial consideration. A Gallup study found, more than a salary increase, the top reason U.S. workers consider new jobs is to, “do what they do best.” Switching jobs might lead to being more engaged with the work you do, as well as having opportunities for advancement and the ability to learn and grow. Down the line, a promotion or new skills can mean increased earning potential.

Find a mentor – Having an idea of where you want your career to go—this quarter, next year or in the next decade—can pay off enormously, but you don’t need to make these plans all alone. A good mentor can provide feedback or advice based on his or her own experience, and help ensure you’re on target to increase your earning potential. It may sound like a sweet deal, but it will take some effort on your part:
• First, reflect (on your own) about how your career has been going. It will help you have a more meaningful and effective conversation with your soon-to-be mentor. This reflection worksheet is a good starting point.
• Second, find a professional organization or meetup group for your industry that matches up mentors and mentees. By meeting people in your industry whom you don’t directly work with, you can have candid conversations about how your career is going, your strengths and weaknesses, and ways to maximize your salary potential.
• Third, once you’ve connected with a potential mentor, set up an initial conversation. Don’t forget to ask if they’d be willing to talk again in six months or so.

Start a side hustle – A side hustle is a flexible job you do “on the side” that can increase your salary potential. Of the many ways to earn money outside of your main job, starting a side business can be a valuable option. The business skills you learn as an entrepreneur can pay off in other parts of your career. You could also give freelance work or consulting a go, leveraging skill sets you already have to help problem solve for other companies.

It seems one of the biggest problems is that many Americans are still struggling with basic money management. Most employees do not have an emergency fund, 42% are uncomfortable with the amount of debt they have, and 1/3 don’t have enough of a handle on their cash flow to spend less than they make each month. It’s hard to save adequately for retirement when you’re living paycheck to paycheck and struggling with debt.

Getting a big tax refund each year: This is a sign that you may be having too much tax withheld from your paychecks. If this is the only way you’re able to save, it’s certainly better than nothing (assuming that you actually save that money or use it to pay down debt, of course). The problem is that it’s not exactly the most efficient way to save. Not only are you losing the ability to earn anything on that interest-free loan but you also lose access to that money in the event of an emergency. If you tend to get a large refund this IRS calculator can help you determine how to properly fill out your Form W-4. Just be sure to have any extra money in your paycheck set aside in case you do have an emergency. Forced saving is better than no saving at all.

Having only a rough idea in your head of where your money goes: As they say, you can’t manage what you don’t measure. One option is to go through at least 3 months worth of previous statements and record your expenses by category on an Excel spreadsheet. Another method is to use a site like Mint.com or Yodlee MoneyCenter to track your spending online for free. Both sites also have Apple and Android apps to help you manage your money on the go. Neither approach is necessarily better so just choose the one that you’re more likely to actually use.

Forgetting those non-monthly expenses: Some of the largest sources of credit card debt are holidays and vacations. You can easily turn them into monthly expenses by dividing the amount you typically spend each year by 12. You can then have those monthly amounts automatically set aside each month so the money will be there when you need it. While you won’t earn a whole lot at today’s interest rates, it still beats paying interest on credit card debt.

Spending more than you really need to: Once you know how much you’re spending and where your money is really going, think of ways to reduce some of those expenses. After all, regardless of how much you make, don’t forget that plenty of people are living on less so you can too.

Paying a little extra on all your credit card debt: That’s certainly better than not making any extra payments or not even paying your bill in full. However, you can pay your debt off faster by putting all the extra money towards the debt with the highest interest rate and making just the minimum payments on the rest. As one balance is paid off, you’d then put those payments towards the remaining card with the highest rate until you’re debt free.